The Cost-Effective and Efficient Marketing Advantage

IDG World Expo is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. According to the Center for Exhibition Industry Research (CEIR), face-to-face interaction continues to have significant value and importance when it comes to delivering on a company’s marketing plan. With thousands of opportunities to capture highly targeted leads, working with IDG World Expo is a cost-effective and efficient marketing tool. Recent statistics from the CEIR report:

  • 62.9% of marketers indicated in-person events are considered the best tactic to generate qualified leads.**
  • 60.9% of marketers considered face-to-face exhibiting as the best means to effectively build brand image.**

Cost to Make a First Face-to-Face Contact with a Potential Customer:*

  • With an Exhibition Lead: $215
  • Without an Exhibition Lead: $1,039

Cost to Identify a Potential Customer:*

  • With an Exhibition Lead: $215
  • Without an Exhibition Lead: $443

Cost to Close a Sale:*

  • With an Exhibition Lead: $2,307
  • Without an Exhibition Lead: $3,102

In-person events can boost purchase intent as high as 52%…nearly half of attendees felt they had an emotional connection with the brand after interacting with it at a trade show. Brandweek, “Study: Purchase Intent Grows With Each Event,” citing 2008 Advertising Research Foundation report.

* According to CEIR Research
** According to Forrester Consulting Services for American Business Media

奥门威尼斯人如乐城